A website that generates leads isn’t about trends—it’s about results. Below, we’ve put together a practical approach that we use in our own projects: from the first meeting with the client to the launch and the first performance metrics.
Where to Start
Before opening the code editor or layout, we agree on the website’s goal in a single sentence. If the goal is not clearly defined, any subsequent decision will be contradictory: the design pulls in one direction, the copy in another, and the business doesn’t get any leads.
- Identify the user’s main action on the page
- Describe two or three typical customers in your own words
- Gather examples of websites you like and explain why
- Agree on success metrics before starting work
A good website is a company’s cheapest employee: it works around the clock and doesn’t need vacation time.
How We Work in Practice
The work is broken down into short phases with demonstrations of interim results. This way, the client sees progress every week—rather than “in two months”—and can influence decisions while changes are still inexpensive.
Plan your content at the same time as you work on the design. Text, photos, and reviews are the most common cause of deadline delays—not the development work itself.
What to Check Before Starting
- 4G mobile loading speed
- Correct meta tags and image alt text
- Functioning forms and email notifications
- Analytics and goals set up before, not after, launch
After launch, we stay in touch: we review the initial data and make adjustments to the copy and structure. It’s this part that most often yields the greatest increase in conversion rates at the lowest cost.